Call Me Mr. Coffee

Coffee Passport Journey to newly certified Coffee Master

2011-02-17T09:51:00.000-08:00

Hello Coffee freaks,

It's been far too long but I am embarking once again a coffee passport and the newly revamped Starbucks Coffee Master program.
I am armed with better technology and a refreshed passion for coffee and blogging. After making @SbuxMels top 50 Starbucks Twitter profiles to follow. Together, you @CallMeMrCoffee followers and I, have made Coffee and the 'net more interesting than ever! (to me) so, thanks.

I challenge you to post your coffee tastings daily in comments here or on your own blog and link it up. How many people can we get certified, how much coffee love can we spread with this simple act?

Build the habit
Taste the Coffee
Live The Dream.

Use my tasting template or improve and share it!

The Wonders of Working Together

2008-11-07T18:30:00.000-08:00

Community is synergy, working together to get things done for the betterment of everyone. Each thing has a family, community. When we work together the results can be astounding, as I found this to be:

The Great Coffee Conversation

2008-11-07T15:40:00.000-08:00

It really is just a natural thing! I love working at Starbucks, one reason is because of this, I call it the great coffee conversation.

1. You meet someone and get their name, give them yours in turn.

("Is this your first time at our store?")

2. The next time you see them

(given you both can remember the other, if not, go back to step 1, repeat as necessary, if you can't get each other's names down by the third encounter, ask them to simply remind you their name with their drink order-don't worry you'll both get it. They're not going to stop coming to see you and you're not going to leave this awesome job without an amazing opportunity so keep the conversation going!...)

you can pick up the conversation where it left off. Skip step 1 with the knowledge gained from last time and keep the 'great conversation going.'

Ideas for second encounter: Welcome back, (name)! How was your last visit? Keeping the conversation about their experience isa good idea to gain feedback from new customers, Ask them to share their first impression and to think if there was anything you (personally) could do to improve their next visit. Then here comes an important part:

LISTEN, and want to hear what they tell you. Write it down! (DCR, DRB).

Do it, fix it, make it better! Ensure their next visit includes or omits (appropriately) the feedback that your customer gave you.

If the feedback is something out of your control at your current position, IMMEDIATELY find out who can do something, make sure they do it! Continue to provide updates to your customer, they will feel very taken care of.

When you have done something so individualized, they are your customer. You now have built trust in the relationship and now it's more appropriate to make it more personal. Here's why:

Imagine you go somewhere and the people are EXTREMELY FRIENDLY and they're always nice to you and maybe even everyone else, maybe not. What if you go back because the people are so NICE. Now imagine that because they're so nice and they know you so well you don't feel comfortable providing feedback on their BASIC SERVICE.

You'll still go back but eventually, you'll only go back for things that require a low amount of service, not get everything you want, and go somewhere else when you really need basic service, they might not be your best friend but they get it perfect.

And if they don't...

You're not afraid to tell 'em!

NOLA

2008-11-03T20:43:00.000-08:00

Onward, the Starbucks 2008 New Orleans Leadership Conference in Pictures and Video.

You Know You Can Call It In, Right?

2008-11-03T20:37:00.000-08:00

ph.(480) 816-6969

I'm Working, Man!!!

2008-11-03T19:48:00.000-08:00

*Don't call about jobs, networking, or donations, etc. Please utilize my email*

WHY?!?

Doing this allows me to better keep track of our communication and ensure you don't get missed!(Focus on the phone-faux-pas)

When I am at my store, I am busy, busy taking care of my customers and current partners, providing a legendary experience for people on both sides of the counter. I will contact you via email at my earliest convenience to set up a sit down where I can provide you my undivided attention.

Thank you for your interest in partnering with me and Your Starbucks on Palisades!

Cupping

2008-11-02T19:25:00.001-08:00

The Beginner's guide to cupping.

I will continue to add resources to this blog as I receive them. In time I'd like to post my own cupping impressions and procedures!

Here's another!

Any gurus care to share their own or better resources for this amazing activity?

I Love Thinkgeek

2008-11-02T12:12:00.000-08:00

Get this in the hands of store management teams and watch the milk never be out of temperature.

This guy is the coffee guru of the week.

2008-11-01T18:10:00.000-07:00

Scott McMartin is my hero. Alright, I don't actually have heroes but this guy is a certified Starbucks Coffee Master, Sommelier, goes to origin countries, does massive coffee cuppings and, it's all for his job. Okay, okay so, I know I may be romanticizing it a bit... And, you never know what a day is like for somebody, right? Well I'd be willing to give it a go. Plus this cat is a blogger and posts things like:

"Seven tasting terms that sound dirty...",
and about
his gastric distress in Chiapas, Mexico and Africa...

It must be bittersweet.

Here's his first entry. It's good stuff.

So I was inspired a long time ago by this song...

2008-11-01T14:20:00.000-07:00

Lyrics to Mr. Coffee :

Morning has broken
MR. Coffee has spoken
The familiar wake-up call
sings to my ears
I wake up with a shrug
To the floor with a thud
Where in this hellhole is my coffee mug?
I can now face the day
on legal speed (The American way)
I'm sketching
I'm seizing
I'm spazing
I'm shaking
I can not stop spilling on my brand new shirt
I-I-I'm wired
I'm so inspired
I drank the entire pot
so off to work
Here I come to save the day
on legal speed (The American way)
Drinking coffee
I drink coffee
Drinking coffee everyday

And for so many, save the day we do, all of us Mr. and Ms. Coffees, eh?

Reusable Shopping Bags and Your Thoughts on a Direction.

2008-10-31T23:41:00.000-07:00

Reuse the bags! Click here, click there. I am finding all these coffee industry related things to blog about, unfortunately it's not the coffee tastings... I hadn't intended this blog to go that way. I need your help. My readers are growing in numbers and I want your feedback.

Do I start a blog about giving back and all the things that are as much a part of coffee as the coffee, and keep Call Me Mr. Coffee a blog exclusively for my coffee tastings?!

Or is the information blogged herein thus far interesting and relevant, maintaining your curiosity and readership?

If you are looking for an exclusive Coffee tasting journal, then please speak out. I will continue to blog about all things coffee until I hear it from you.

Hi Ho, Hi Ho, To Ori-gin We Go!

2008-10-31T23:23:00.000-07:00

This is an amazing blog. I want to go to an origin country and do all this coffee stuff with all these cool people and stuff.

I'm warming up for my essay on why I should get to go, what do you think so far?!

Have I succeeded in creating a compelling and provocative argument that would require that you send all other applicants away, being unable to peel your thoughts from my aspirations?

No?

I'll keep trying.

Got Feedback? Post a comment!

Giving back!

2008-10-30T20:24:00.000-07:00

Free Rice Get smart and feed for free. We can all give somehow! Have fun!

(RED)

2008-10-30T19:21:00.000-07:00

as the economy is waning and many fat cats are liquidating or otherwise gripping their every penny possible, Starbucks Coffee Company is giving away money. And it makes compleat sense.

Tasting Template

2008-10-25T23:50:00.000-07:00

Roasters Description:

Brewing Method:

Aromatics:

Taste Location:

Body & Mouth-Feel:

Acidity:

Balance:

Finish:

Aftertaste:

Food Pairing:

Side by Side (other coffee(s):

Whimsically:

Put Volunteering on the Econominc Map!

2008-10-21T02:25:00.000-07:00

Here's a sample letter. Send it out.

2008-10-15T23:25:00.001-07:00

Nod:

She's Certified!

Starbucks V2V

2008-10-15T18:39:00.000-07:00

Readers! Hear ye, hear ye! If you live in Fountain Hills, you have got to join this group!

Poverty.

2008-10-15T18:06:00.000-07:00

Poverty Sucks. Have you ever seen it's face? How does it happen?

Starbucks Coffee's "Shared Planet"

2008-09-22T16:52:00.000-07:00

What do you really know about Fair Trade?

Ever hear of Starbucks C.A.F.E. Practices?

Angry Africans Love Affair

2008-09-18T09:20:00.000-07:00

You have to read this!

Coffee Tasting, "Starbucks Breakfast Blend" 9.21.08

2008-09-13T19:59:00.000-07:00

Before the bag...

Origin/Growing Region:
Latin America.

Roasters description:
"Mild and flavorful, this light-bodied blend makes a bright first impression and is a wonderful cup of coffee to begin your day."

In a word from roaster:
Clean.

Roasters Classification:
Mild.

Processing Method:
Washed.

Open the bag...

Brewing Method:
Stainless Steel French Press.

Aromatics:
Nutty.

Taste Location:

Front of tongue.

Body & Mouth-Feel:
Light bodied, almost thin with an occasional syrupy note. Peaks and valleys.

Acidity:
Less bright than I expected. Though light on the palette, this coffee still has some lingering body.

Balance:
Almost deconstructed for me, this coffee went all over the place.

Finish:
Clean, simple.

Aftertaste:
Minimal, nutty.

Food Pairing:
Starbucks Blueberry Scone.

Side by Side (other coffee(s):
N/A

Whimsically:
Starbucks Breakfast Blend is a coffee I enjoy revisiting as it has the ability to take me back to my beginning's of thinking critically about coffee. A delightful brew early in the day as it's flavor spikes can be just the thing to wake up my senses!

Tasting Location:
Starbucks on Palisades, in Fountain Hills, AZ

Who else tasted:
Matt S.

More Coffee Glossary

2008-09-13T19:42:00.000-07:00

From the site: A Whole Latte Love

Basics of Coffee Tasting

Experienced tasters follow a strict routine ritual when tasting.

They deliberately slurp coffee and swirl it all around the surface of the tongue and mouth. They want to obtain the full experience of the taste, the unique combination of sensations in the nose and on the tongue.

Note to Readers: The taste profiles and characteristics discussed in this article apply to drip coffee. Flavor characteristics and descriptions will change with alternate brewing processes.

For all intents and purposes, our sense of smell and sense of taste are inseparable. Without our sense of smell, our taste sensations are limited. The tongue detects 4 basic sensations: sweet, sour, salty, and bitter. Most of what we experience as taste depends upon our sense of smell.

The tasting experience begins before you brew – with the grinding. When you smell ground coffee, you experience the first impression of its flavor – its Fragrance.

Aroma refers to your first encounter with a coffee when it’s brewed – literally, the first contact of water and coffee.

Lastly, there’s a coffee’s Nose. Take a sip of coffee. As soon as it reaches your tongue, it stimulates taste and simultaneously releases aromas inside the mouth.

Follow the lead of the experts: allow your sense of taste and smell to mingle. Enjoy the tactile feel of the coffee on your tongue.

Now that you’ve taken a good whiff and your first sip, it’s time to let your tongue do the talking. Of all the facets of coffee, Taste is the most complex to discuss.

Most experts concentrate on three elements Body, Acidity, & Balance.

Body: A coffee’s lipid or “oily” quality creates the tactile sensation of Body or “mouthfeel.”

Acidity: Naturally occurring acids in the beans combine with natural sugars that produce a sweetness that gives certain coffees a sharp pleasing tang or piquancy.

Balance: Think of Balance as a harmony of the many sensations yielded by a fine coffee. A “balanced” coffee is one whose flavor characteristics are all at the proper level for that variety.

A quick note on Acidity: Don’t let the term scare you. Acidity does NOT refer to pH levels discussed in high school chemistry class. It is not like hydrochloric acid or stomach acid. Instead, it is a basic taste sensation in coffee, especially those coffees grown in higher altitudes. You’ll notice a coffee’s acidity at every facet of tasting, but especially in a tingling sensation on your tongue. Acidity produces some of the pleasurable and distinctive sensations we enjoy when tasting coffee.

Now, back to our brew!

After a sip is swallowed, the mouth and tongue retain a minute residue of coffee. This sensation produces the Aftertaste, the sensation that lingers on the palate. It is similar to the concept of “finish” in wine tasting. Aftertaste can vary considerably according to the coffee’s body

We mentioned Body as a primary characteristic. You appreciate a coffee’s Body on the tongue and the roof of your mouth. It is a distinctly tactile sensation, and is sometimes called simply “mouth feel.” Another comparison to wine is helpful. Burgundies are sometimes said to be “heavier” than most other reds and whites. The difference is not weight. Rather, Body is the texture and consistency, the thickness or slipperiness of the coffee.

A good cup of coffee represents the collaboration of many highly trained artisans – growers, professional tasters and roasters all working together to create a fine product.

So, let all your senses work together to enjoy the fruits of their collaboration!

One good turn: about the coffee wheel.
Much as wine tasters have created a wine tasting wheel to use an agreed upon terminology, professional coffee tasters use the Coffee Taster’s Flavor Wheel to grade coffees. This flavor wheel is designed for the trained pallet of a professional. Professional "cuppers" use this guide when buying coffee and for creating "taste characteristic profiles" of the coffees. Most of us are much better off using our "Flavor Characteristics" chart. The Flavor Characteristics chart is for use by the average "joe". It is a simplified method of charting your favorite java’s characteristics. The flavor descriptions that are most commonly used are defined below.

Know thyself: what flavors appeal to you?
Here are some specific desirable flavor characteristics of coffee and the types of coffee that are associated with those characteristics.

Bright, Dry, Sharp, or Snappy - typical of Costa Rican, Guatemalan, Kenyan.

Caramelly - candy like or syrupy, typical of Colombian Supremo.

Chocolaty - an aftertaste similar to unsweetened chocolate or vanilla. Typical of Costa Rican, Colombian Supremo and the House Blend.

Delicate - a subtle flavor perceived on the tip of the tongue.

Earthy - a soily characteristic, typical of Sumatran.

Fragrant - an aromatic characteristic ranging from floral to spicy, typical of Costa Rican , Sumatra Mandheling and Kenyan.

Fruity - an aromatic characteristic reminiscent of berries or citrus.

Mellow - a round, smooth taste, typically lacking acid, typical of Colombian, Sumatra Mandheling, Whole Latta Java and Orgainc Mexican.

Nutty - an aftertaste similar to roasted nuts, typical of Colombian and Orgainc Mexican.

Spicy - a flavor and aroma reminiscent of spices typical of Guatemala Huehuetenango.

Syrupy - strong, and rich, typical of Sumatran.

Sweet - free of harshness, typical of Colombian.

Wildness - an unusual, gamey flavor, typical of Sumatran.

Winey - an aftertaste reminiscent of well-matured wine, typical of Kenyan, Guatemalan.

Superperfundo on the Early Eve of Your Day

2008-09-13T19:26:00.001-07:00

Do you start your days off with something positive?

What is it?! How?

The Supposed Science of Taste

2008-09-13T17:26:00.001-07:00

Here, you will find a diagram of the Human Tongue and it's basic flavor receptors.

So, as you taste something, and "experience" that flavor (or taste) on the back of your tongue, you would probably say that that taste is a

bitter one.

If the flavor "hit's you" on the sides of your tongue, that taste is probably

sour (more toward the back)

or

salty (more toward the front)

and

Lastly, experiences more near the front of your tongue lend a

sweet flavor or taste.

Glossary of Coffee Terminology from Kenneth David's "Coffee"

2008-09-13T17:00:00.000-07:00

So here I am revisiting the terms I learned and I've also found some new ones, I will attempt to create as comprehensive a list as possible here, anything you have to add would be great!!!

These terms come from Kenneth David's
Coffee: A Guide to Buying, Brewing and Enjoying, Fifth Edition

acerbic
A taste fault in the coffee brew giving an acrid and sour sensation on the tongue. The result of long-chained organic compounds due to excessive heat during the holding process after brewing.

acid
A normal characteristic of arabica coffees, particularly of high-growth varieties. Some strains are sought for this particular taste (Kenya), which is influenced by the degree of roasting and does not seem to be objectively expressed by pH measurement. Experts recognize three types of acidity: 1) natural desirable: acid, 2) natural undesirable: sour, and 3) undesirable: process acidity (sometimes sought as a substitute for natural acidity but generally has a biting, puckery flavor.

acidy
A primary coffee taste sensation created as acids in the coffee combine with the sugars to increase the overall sweetness of the coffee. Found most often in washed arabica coffees grown at elevations about 4,000 feet, Acidy coffees range from piquant to nippy. A term used to describe a coffee in which this desirable cup characteristic occurs. Particularly desirable in Brazils and found in most Milds. Colombians have both acid and body. An acidy flavor is sharp and pleasing to the taste as opposed to sour, sourish, or fermented. It denotes a taste that has sharpness, snap, and life, compared to a sweet, heavy, mellow flavor. Old crops are never acidy.

acidity
Taste those high, thin notes, the dryness the coffee leaves at the back of your palate and under the edges of your tongue? This pleasant tartness, snap, or twist is what coffee people call acidity. It should be distinguished from sour, which in coffee terminology means an unpleasant sharpness. The acidy notes should be very clear and bright in the Mexican, a little softer and richer in the Sumatran, and overwhelming in the Yemen Mocha. Aged coffees, and some old crop, low-grown coffees, have little acidity and taste almost sweet. You may not run into the terms acidity or acidy in your local coffee seller's signs and brochures. Many retailers avoid describing a coffee as acidy for fear consumers will confuse a positive acidy brightness with an unpleasant sourness. Instead you will find a variety of creative euphemisms: bright, dry, sharp, vibrant, etc. An acidy coffee is somewhat analogous to a dry wine. In some coffees the acidy taste actually becomes distinctively winey; the winey aftertaste should be very clear in the Yemen Mocha. In brochures you may find the aftertaste that I call winey described with other terms; fruity is a favorite. Fruit connotes sweetness, however; I find the better analogy is to the sharpness of a dry wine, hence my preference for the term winey. The main challenge is to recognize the sensation, however; once you do that, you can call it anything you like.

acrid
A secondary coffee taste sensation characterized by a predominantly piercing sour sensation on the posterior sides of the tongue. Caused by higher-than-normal percentage of sour acids and a high concentration of salts. Typified by an unwashed Rio coffee from Brazil.

aftertaste
The sensation of brewed coffee vapors, ranging from carbony to chocolaty to spicy to turpeny. Released from the residue remaining in the mouth after swallowing. Aged A taste taint that gives coffee beans a less acidy taste and greater body. The result of enzyme activity in the green coffee beans creating a chemical change during the aging process after harvesting.

alkaline
A supplemental coffee taste sensation characterized by a dry sensation at the back of the tongue. Caused by the presence of alkaloid compounds.

arabica
"Coffee Arabica" is the species name assigned to the coffee tree by European botanist Linnaeus while categorizing the flora of the Arabian peninsula. Click Here for more information on Coffee By Country

aroma
Strictly speaking, aroma can't be separated from acidity and flavor. Acidy coffees smell acidy, and richly flavored coffees smell richly flavored. Nevertheless, certain high, fleeting notes are reflected most clearly in the nose of a coffee, as some tasters say. There is frequently a subtle floral note to some coffee that is experienced most clearly in the aroma, particularly at the moment the crust is broken in the traditional tasting ritual. Of the three coffees I recommend for your tasting, you are most likely to detect this fresh floral note in the Yemen Mocha, but depending on the roast and freshness of the coffee you could experience it in any of the three samples. The best Colombian and Kona coffees are particularly noted for their floral aroma. The sensation of the gases released from brewed coffee, ranging from fruity to herby, as they are inhaled through the nose.

aromatic
Designates a coffee that fully manifests the aroma characteristic of its nature and origin.

astringent
A secondary coffee taste sensation characterized by a predominantly searing, salty sensation on the anterior sides of the tongue. Caused by acids increasing the saltiness. Typified by an unwashed Indonesian robusta coffee. Acids can cause astringency. In regard to coffee, astringency is identified with undesirable acidity.

baggy
An off-taste often observed in cups from weakly roasted coffees that have been stored for a long time in unsuitable conditions.

baked
A taste and odor taint that gives the coffee brew a flat bouquet and insipid taste. The result of the roasting process proceeding with too little heat over too long a period. Generally unpleasant characteristic of having an over-baked taste in an over-heated coffee. Ranks in the following order of intensity: cooked, baked or burnt.

balanced
This is a difficult term. When tasting coffees for defects, professional tasters use the term to describe a coffee that does not localize at any one point on the palate; in other words, it is not imbalanced in the direction of some one (often undesirable) taste characteristic. As a term of general evaluation, balance appears to mean that no one quality overwhelms all others, but there is enough complexity in the coffee to arouse interest. It is a term that on occasion damns with faint praise. The Mexican sample should be most balanced, but it has less to balance than the other two coffees. If you tasted the Yemen Mocha against a standard Ethiopian Harrar you would probably sense how the Yemen coffee is similar to the Harrar, but much more balanced. A well-balanced coffee contains all the basic characteristics to the right extent.

basic tastes
Sweet, sour, salt, and bitter. Characterized respectively by sucrose, tartaric acid, sodium chloride, and quinine.

beany
Specific aroma of an insufficiently roasted coffee that has not been able to develop its full aroma.

bitter
A basic taste characterized by solution of quinine, caffeine, and certain other alkaloids. Perceived primarily at the back of the tongue. Generally normal characteristics of coffees connected with their chemical constitution, influenced by degree of roasting and the method of preparing the brew. Canephora are more bitter than arabica coffees. A desirable characteristic at a certain level.

black beans
Dead coffee beans that have dropped from the trees before harvesting. Used as the basic unit for counting imperfections in grading coffee on the New York Coffee Exchange. Has a detrimental effect on coffee taste.

bland
Lacking coffee flavor and characteristics. A primary coffee taste sensation created as the sugars in the coffee combine with the salts to reduce the overall saltiness of the coffee. Found most often in washed arabica coffees grown at elevations below 2,000 feet, such as a Guatemalan. Bland coffees range from soft to neutral.

body
Body or mouth feel is the sense of heaviness, richness, and thickness at the back of the tongue when you swish the coffee around your mouth. The coffee is not actually heavy; it just tastes that way. To follow a wine analogy again, burgundies and certain other red wines are heavier in body than clarets and most white wines. In this case wine and coffee tasters use the same term for a similar phenomenon. The Mexican coffee should have the lightest body and the Sumatran the heaviest, with the Yemen Mocha somewhere in the middle. If you can't distinguish body, try pouring milk into each coffee. Note how the flavor of the heavy-bodied Sumatran carries through the milk, whereas the flavor of the Mexican dies away. If you drink coffee with milk, you should buy a heavy-bodied coffee. If you drink black coffee, you may prefer a lighter-bodied variety. The physical properties of the beverage resulting in the tactile sensations perceived in the mouth during and after ingestion. Used to describe the mouthfeel of a drink, corresponding to a certain consistency.

bouquet
The total aromatic profile created by the sensations of gases and vapors on the olfactory membranes as a result of the volatile organic compounds present in the fragrance, aroma, nose, and aftertaste of coffee.

brackish
A taste fault giving the coffee brew a salty and alkaline sensation. The result of salts and alkaline inorganic material left after evaporation of water from the brew due to excessive heat after brewing.

bready
Bready taste manifests in coffees that have not been roasted long enough or at a high enough temperature to bring out the flavor oils.

brew
Specific taste of a good home brew prepared properly.

briny
Applies to a coffee that has been over-roasted.

buttery
A relatively high level of oily material suspended in the coffee beverage. The result of substantial amounts of fat present in the beans. Most often a characteristic of high coffee-to-water ratio brews.

canephora
The coffee species second in importance to "Coffea Arabica," "Coffea Robusta" is known by botanists as "Coffea Canephora."

caramelly
An aromatic sensation created by a moderately volatile set of sugar carbonyl compounds found in coffee's nose that produce sensations reminiscent of either candy or syrup.

caramelized
Corresponds to the taste acquired by roasted beans that have been dipped in sugar, dextrin syrup, or molasses before roasting. Also perceived in spray-dried instant coffees.

carbony
An aromatic sensation created by a slightly volatile set of heterocyclic compounds found in coffee's aftertaste that produces either sensations similar to a creosol-like substance or a burnt substance.

caustic
A detrimental coffee taste sensation characterized by burning, sour sensation on the posterior sides of the tongue. Caused by alkaloids increasing the sourness of the acids in combination with a high percentage of salts.

chaff
Chaff is paper-like stuff that appears though the roasting process. These little brown flakes are fragments of the innermost skin (the silverskin) of the coffee fruit that still cling to the beans after processing has been completed. Roasting causes these bits of skin to lift off the bean.

chemical
A definite chemical flavor (such as formaldehyde) not to be confused with Rio flavor.

chicory
A complex bitter-acid and sweetish taste characteristic of the root of the chicory plant.

chocolaty
An aromatic sensation created by a moderately volatile set of pyrazine compounds found in coffee's aftertaste that produce sensations reminiscent of unsweetened chocolate of vanilla.

city or full city roast
"City" is a roast that is slightly darker than the American roasting norm. "Full City" is definitely darker than norm; sometimes patches of oil on surface.

clean
Without off-flavor

common
Coffee of ordinary and average quality.

complexity
Complexity describes flavor that shifts among pleasurable possibilities; a harmonious multiplicity of sensation. The Yemen Mocha definitely should be complex; if the Sumatran is a good one it should also be complex; the Mexican is undoubtedly the least complex coffee of the three.

cooked
A typical taste of an instant coffee treated at too high a temperature.

course
A coffee that is rough on the tongue.

creamy
Moderately high level of oily material suspended in the coffee beverage. The result of pronounced amounts of fats present in the beans.

creosol
A supplemental coffee taste sensation characterized by a predominantly scratching sensation at the back of the tongue. Caused by the high percentage of phenolic compounds created by a dark roast.

dark
Roasting term meaning dark brown beans with a shiny surface; equivalent to espresso or French roast.

decaffeination process
Coffees are decaffeinated in their green state. Three principal processes are used today: the traditional or European process, the water-only or Swiss-Water Process, and the CO2/water or Sparkling Water Process. All are consistently successful in removing all but a trace (2% to 3%) of the resident caffeine.

decaffeinated taste
Special process taste often found in decaffeinated coffees. Due to something lacking or to additional flavors.

delicate
A secondary coffee taste sensation characterized by fragile sweet-subtle sensation just past the tip of the tongue. Caused by the lowest possible combination of sugars and salts that still produce a sweet cast to the taste, a combination easily broken up by other taste sensations. Typified by a washed New Guinea arabica coffee.

depth
Depth describes the resonance or sensual power behind the sensations that drive the taste of the coffee. It is a tricky and subjective term, but it tries to get at the way certain coffees open up and support their sensations with a sort of ringing, echoing power, whereas others simply present themselves to the palate and then stand pat or even fade.

detrimental coffee taste sensations
Common to natural coffees that are harsh due to bitter replacing sweet in the taste modulation. The result of sugars being ingested by the shrub as the cherries remain on the branches while drying. Range from medicinal to caustic.

dirty
Literally a dirty flavor, not earthy or musty.

dull
A coffee is dull if it gives an impression of roundness but at the same time lacks character. Dull comes close to the meaning of flat.

earthiness
Earthiness is a flavor defect deriving from careless, primitive processing that in some contexts may be seen as virtues. Some Harrar coffees sold in specialty stores may have a hint of wildness or earthiness to them. Roasters from Italy often like to include some earthy-tasting Brazilian coffees in their espresso blends. If a New Orleans blend is at all authentic it also should have some Brazilian wildness in it. If the earthy taste dominates to the point that the coffee tastes distinctly sour or harsh, this quality becomes a flavor defect; you won't find such coffees in specialty stores. Your Sumatran sample may have a hint of earthiness or mustiness to it, but it shouldn't.

earthy
An odor taint in the coffee beans that produces a dirt-like taste sensation. Results when fats in the coffee beans absorb organic materials from the ground in the drying process during harvesting. Also referred to as dirty and groundy. The undesirable odor and taste of freshly turned soil is found in low-graded batches. Due to poor preparation conditions and botanical origins of the green coffee. Reminiscent of potato flavor also found in instant coffees.

fermented
A taste fault in the coffee beans producing a highly displeasing sour sensation on the tongue. The result of enzyme activity in the green coffee beans changing the sugars to acids in the drying process during harvesting.

fine cup
Coffee with good, positive characteristics.

finish
If aroma is the overture of the coffee, then finish is the resonant silence at the end of the piece. Finish is a term relatively recently brought over into coffee tasting from wine connoisseurship; it describes the aftertaste that lingers on the palate after the coffee is spit out or swallowed. It is in part a reflection of body; heavier-bodied coffees like the Sumatran will have a much longer finish than lighter-bodied coffees like the Mexican.

flat
An odor taint in the coffee bean or brew meaning that limited range of gases and vapors is present in almost imperceptible strength. Due to aromatic compounds leaving the beans as part of the staling process after roasting or the holding process after brewing.

flavor
Flavor is the most ambiguous term of all. Acidity has something to do with flavor, and so do body and aroma. Some coffees simply have a fuller, richer flavor than others, whereas other coffees have an acidy tang, for instance, that tends to dominate everything else. One can also speak of a distinctively flavored coffee, a coffee whose flavor characteristics stand out. Of the three coffees I suggest that you sample, the Yemen Mocha is probably the most distinctive, the Mexican the least distinctive, and the Sumatran the richest. The following are some terms and categories often used to evaluate flavor. Some are obvious, many overlap, but all are useful.

flavor defects
Harshness and sourness are two of the most widely used negative epithets. Harshly flavored coffees are unpleasantly bitter, sharp, or irritating. Terms like grassy, hidey, barnyard fermented, musty, and Rioy (medicinal) describe even more dramatically undesirable flavor characteristics. All of these characteristics derive from careless processing. Presumably the coffees you taste will be superior, hence free from such defects.

foreign
A term that generally covers a number of imperfect flavors coming from contamination, for example, rubbery or moldy.

foul
A rank, strong, fermented flavor or any other strong, unpleasant defective flavor, such as hidey or oniony.

fragrance
The sensation of the gases released from ground coffee as they are inhaled through the nose. Ranges from sweetly floral to sweetly spicy.

french roast
When applied to roasting coffee, means that the bean is roasted high enough to bring the natural oil of the coffee to the surface. Gives a roasted flavor to the cup.

fresh
A positive characteristic applying to freshly harvested and roasted coffee whose flavor is particularly vivid. An aromatic highlight in the coffee bean and brew that is highly pleasing. The result of extremely volatile organic compounds, particularly those containing sulfur, evoking a strong sensation on the olfactory membranes.

fruity
An aromatic sensation created by a highly volatile set of aldehydes and esters found in coffee's aroma. Either a sweet sensation reminiscent of citrus fruit or a dry sensation reminiscent of berry fruit.

full
An intensity description of bouquet indicating gases and vapors are present at a moderately pronounced strength.

good cup quality
Coffee with good, positive all-round characteristics.

grady
A background flavor of dirtiness but not qualifying as dirty. Mostly used in the United States.

grassy
A odor taint giving the coffee beans a distinct herbal character similar to freshly mown alfalfa combined with the astringency of green grass. Created by the prominence of nitrogen compounds in the green beans while the cherries are maturing. Typical taste of unripe beans and of certain freshly harvested coffee batches, corresponding to the beginning of the harvest.

green
A taste taint giving the coffee brew an herbal character due to an incomplete development of the sugar carbon compounds in the roasting process. Results from insufficient heat during too short a period. A taste associated with that of a raw fresh vegetable leaf, often found in early new-crop coffees.

hard
A secondary coffee taste sensation characterized by a predominantly stinging, sour sensation on the posterior sides of the tongue. Caused by higher-than-normal percentage of sour acids and an insufficient percentage of either sugars or salts. Coffee that strikes the palette by mixed sensation. Bitterness and astringency are not are not enveloped by roundness of body. A hard coffee is poorly balanced. Indicates the quality of the coffee ranking as a matter of degree from strictly soft, soft, softish, softish/hardish, hardish, hard, Rioy.

harsh
Acrid. Sensation at the same time bitter and astringent, raspy, and disagreeable. Particularly found in some poor quality robusta coffees. Often due to imperfect beans.

heavy
A moderately high level of solid material suspended in the coffee beverage. Result of fine particles of bean fiber and insoluble proteins present in pronounced amounts.

heavy roast
Coffee beans roasted to a very dark brown, with a shiny surface; equivalent to italian roast.

herby
An aromatic sensation created by a highly volatile set of aldehydes and esters found in coffee's aroma. Produces either an sensation reminiscent of an onion or green vegetable.

hidey
An odor taint that gives the coffee beans a tallowy and leather-like odor. Result of a breakdown of fats in the coffee beans, due to an excessive amount of heat applied in the drying process during harvesting, usually when dried with a mechanical dryer.

hydrolyzed
Refers to conventional type of instant coffee having an undesirable acidity due to treatment. Generally associated with over-extraction.

insipid
A taste taint giving the coffee brew a lifeless character, due to a loss of organic material in the coffee bean. Result of oxygen and moisture penetrating the bean fiber after roasting.

instant taste
Reflects fewer of the organoleptic characteristics that typify home-brewed coffee.

intensity
A qualitative measure of the number and relative strengths of the gases and vapors present in the bouquet of the coffee.

italian roast
Term applied to coffee that has been roasted darker than French Roast. Much used by Italians, as well as in many of the coffee producing countries. french roast

light
A moderately low level of solid material suspended in the coffee beverage. Result of fine particles of bean fiber and insoluble proteins present in perceptible amounts.

malty
An aromatic sensation created by a moderately volatile set of aldehydes and ketones that produces sensations reminiscent of toasted grains.

medicinal
A detrimental coffee taste sensation characterized by a penetrating sour sensation on the posterior sides of the tongue. Caused by alkaloids increasing the sourness of the acids without any taste modulation of sweetness.

medium roast
Coffee beans roasted to the American norm.

mellow
A primary coffee taste sensation created as salts in the coffee combine with sugars to increase the overall sweetness. Characteristic found most often in washed arabica coffees grown at elevations below 4,000 feet, such Kona coffee from Hawaii. Mellow ranges from mild to delicate.

mild
A secondary coffee taste sensation characterized by a predominantly sweet tingle just past the tip of the tongue. Caused by high concentrations of both sugars and salts. Typified by a washed Sumatran coffee.

moldy
Coffee may acquire a moldy taste if kept in poor conditions. Moldiness also depends on conditions during the pulping and cleaning of green beans.

muddy
Characterizes a large quantity of particles in suspension in the beverage.

musty
An odor taint giving the coffee beans a moldy odor. Result of fats in coffee beans absorbing organic material from molds on or in contact with the coffee beans during the drying process. Often the result of insufficient or proper drying and aging.

neutral
A secondary coffee taste characterized by the absence of a predominant taste sensation on any part of the tongue but causing a distinct parching sensation on the sides of the tongue. Caused by a concentration of salts high enough to neutralize both acids and sugars but not enough to provoke a salty sensation. Typified by washed Uganda robusta coffee.

new crop
A taste taint giving the coffee beans a slight herbal character when brewed. Result of an incomplete enzymatic change that ultimately eliminates this taste taint during the aging process.

nippy
A secondary coffee taste characterized by a predominantly sweet, nipping sensation at the tip of the tongue. Caused by a higher-than-normal percentage of acids being sour.

nose
The sensation of the vapors released from brewed coffee as they are exhaled while swallowing. Ranges from caramelly to nutty to malty.

nutty
An aromatic sensation created by a moderately volatile set of aldehydes and ketones that produce sensations reminiscent of roasted nuts. Characteristic of poor quality beans, that float, remain lighter in color and have a peanut flavor.

oily
A term sometimes used to denote a coffee that has a roasted oily taste due to a high degree of roasting or an oily coffee having a greasy but not rancid taste.

old
A roasted coffee that has been left for too long changes aroma and acquires a specific and disagreeable flavor. Similar to oldish but with stronger hay-like flavor.

oldish
A complete lack of freshness. Somewhat flat taste with a slight flavor of hay.

oniony
Has a flavor of onions.

organic
Organic is an important descriptive term in the contemporary coffee world. An organically-grown coffee must be certified by an international agency as having been grown without synthetic chemical fertilizers, pesticides, or herbicides. Somewhat lower yields and the considerable cost of the certification process account for the higher prices demanded for many organic coffees.

ordinary
Below average quality for growth, grade and type. Bland.

papery
Taste that coffee packed in paper bags or prepared in bad quality filter paper may acquire. In instant coffee can be the result of certain processing operations.

past crop
A taste taint that gives coffee beans a slightly less acidy taste. Result of enzyme changes in the coffee beans during the aging process.

peasy
A disagreeable taste of very fresh green peas.

piquant
A secondary coffee taste sensation characterized by a predominantly sweet, prickling sensation at the tip of the tongue. Caused by a higher-than-normal percentage of acids actually sweet to the taste instead of sour. Typified by a Kenya AA coffee.

point
A coffee with good positive characteristics of flavor, body and acidity.

poor
Qualifies a coffee of really common flavor.

potato
Has an unpleasant taste of raw potato.

primary coffee taste sensations
Acidy, mellow, winey, bland, sharp and soury.

process taste
This term reflects a number of defects. Some technological treatment of coffee can develop well-identified off-flavors: cooked, caramelized, cereal, and acrid.

pulping
First step after picking in preparing coffee by the wet method. It consists of removing the outer skin. Machines rub away the pulp without crushing the beans.

pulpy
Strong, pungent, fruit-like flavor from coffee cherry skins.

pungent
Applies essentially to a full-bodied and slightly aggressive coffee.

pyrolysis
The temperature (around 465F/240C) at which chemical changes in roasting coffee beans cause them to emit their own heat, thus raising the temperature of the roasting chamber.

quakers
Term applied to unripe, blighted, or underdeveloped coffee beans.

quakery
A taste taint giving coffee brew a pronounced peanutty flavor. Result of the presence of light colored, underdeveloped, roasted coffee beans. Caused by picking unripe, green, coffee cherries during harvesting.

rancid
A taste fault giving the coffee brew a highly displeasing taste. The rancid flavor of a roasted coffee is caused by the oxidation of the fats.

rich
Intensity description indicating gases and vapors are present at highly pronounced strengths.

richness
Richness partly refers to body, partly to flavor; at times even to acidity. The term describes an interesting, satisfying fullness. Of the coffees I suggest you try, the Sumatran should be the richest in body and the Yemen Mocha should have the richest acidity. The term rich would probably not be used in any context with the Mexican coffee.

rio
With particular reference to Brazils, an iodine-like flavor that can be very pungent.

rioy
A taste fault giving the coffee beans a highly pronounced medicinal character. Result of continued enzyme activity when coffee beans remain in the fruit and the fruit dries on the shrub. Usually associated with natural processed coffees grown in Brazil. Typified by coffees grown in the Rio district of Brazil.

roasty
Relative strength of the natural components of the coffee flavor is modified by the degree of roasting, resulting in high character.

roast taste
Terms describing the characteristic collective flavor complex of darker roasts. The acidy notes are gone, replaced by pungent notes combined with a subtle, caramel sweetness. Some people call this often unnamed group of sensations "roast taste" or the "taste of the roast."

robusta
High in caffeine and rather bitter. Generally less acid and less aromatic than arabica coffee. Often slightly woody.

rough
A secondary coffee sensation characterized by a predominantly rasping, salty sensation on the palette or tongue. Caused by the additive property of salt taste sensations.

round
A balanced coffee whose basic organoleptic characteristics are just at the right level, with none particularly apparent, giving the impression of roundness.

rounded
An intensity description indicating a reduced range of gases and vapors is present at a moderately perceptible strength.

rubbery
A taste fault giving the coffee beans a highly pronounced burnt-rubber character. Result of continued enzyme activity in the coffee bean when it remains in the fruit and the fruit is allowed to dry on the shrub. Usually associated with natural processed robusta coffees grown in Africa.

salt
A basic taste characterized by solutions of chlorides, bromides, iodides, nitrates, and sulfates of potassium and lithium.

scorched
A odor taint that gives the coffee brew a slight aftertaste of phenolic and pyridine character with an underdevelopment of the caramelization of compounds. Result of applying too much heat and charring the surface of the bean during the roasting process.

secondary coffee taste sensations
Piquant to nippy, mild to delicate, tangy to tart, soft to neutral, rough to astringent, hard to acrid.

sharp
A primary coffee taste sensation created as acids in the coffee combine with salts to increase the overall saltiness. Characteristic found most often in unwashed robusta coffee. Sharp coffee ranges from rough to astringent.

smooth
A moderately low level of oily material suspended in the coffee beverage. Result of fats in the beans present in perceptible amounts.

soft
A secondary coffee taste sensation characterized by an absence of any predominant taste sensation on any part of the tongue, except for subtle dryness. Caused by a concentration of salts high enough to neutralize the acids but not high enough to neutralize the sugars. Typified by washed arabica coffee from Santos, Brazil.

soft-sweet
A pleasant clean taste. Denotes a smooth cup free of any foreign flavors. applies particularly to Brazilian coffee.

sound cup
A coffee with no particular positive characteristic and without negative characteristics.

sour
A basic taste characterized by solutions of tartaric acid, citric acid, or malic acid. The unpleasant acidity of a sour coffee cannot be confused with the natural acidity of some coffees in which this quality is prized. Perceived at the tip of the tongue.

soury
A primary coffee taste sensation created as acids in the coffee combine with salts to increase overall saltiness. Characteristic found most often in unwashed robusta coffees. Soury ranges from hard to acrid.

spicy
An aromatic sensation created by a slightly volatile set of hydrocarbon compounds in coffee's aftertaste that produces sensations reminiscent of either wood-spice (cinnamon) or wood-seed (Clove).

stale
A taste fault that gives the coffee brew an unpleasant taste. Result of moisture and oxygen penetrating the bean fiber and adversely affecting the organic material that remains in the coffee bean, occurring in the staling process after roasting.

stewed
A taste of coffee infusion that has been heated after cooling and lost its initial aroma.

stinker
A coffee with no particular positive characteristics and without negative characteristics.

strawy
A taste taint that gives the coffee bean a distinct hay-like character. Result of the loss of organic material from the green coffee beans while in storage, occurring in the aging process after harvesting.

strong
Coffee giving a pungent impression in the cup, rich in flavor. Developed by roasting or having a consistent mouthfeel.

sweaty
A coffee probably fading to faded, that has been stored for some time in less-than-ideal conditions and results in a distinct sweaty taste.

sweet
A basic taste characterized by solutions of sugars (sucrose and glucose), alcohols, glycols, and some amino acids. perceived primarily by the tip of the tongue. A trade term to describe coffee free from harshness of Rio flavor or any form of damage.

sweetly floral
An aromatic sensation created by a highly volatile set of aldehydes and esters that produce sweet fragrance sensations reminiscent of a flower.

sweetly spicy
An aromatic sensation created by a highly volatile set of aldehydes and esters that produce a spicy fragrance sensations reminiscent of a sweet spice.

sultana coffee
The dried husks of the coffee cherry.br>
supplemental coffee taste sensations
Common to dark roast coffees that are pungent due to bitter replacing a sweet in the taste modulation ranging form creosol to alkaline.

tainted
A coffee with a slightly defective flavor.

tangy
A secondary coffee taste sensation characterized by a predominantly darting, sour sensation along the sides of the tongue. Caused by a high-than-normal percentage of sugars, giving the taste almost a fruity sensation. Typified by unwashed India arabica coffees.

tarry
A taste fault giving the coffee brew an unpleasant burnt character. Occurs during the holding process after brewing, a result of condensation and scorching of proteins.

tart
A secondary coffee taste sensation characterized by a predominantly puckering, sour sensation along the sides of the tongue. Caused by higher-than-normal percentage of sour acids, almost giving the taste a puckering sensation.

thick
A relatively high level of solid material suspended in the coffee beverage. A result of fine particles of bean fiber and insoluble proteins present in substantial amounts. Most often characteristic of espresso-style coffee.

thin
A relatively low level of solid material suspended in the coffee beverage. A result of fine particles of bean fiber and insoluble proteins present in imperceptible amounts. Lacks body or substance and is insufficiently concentrated and roasted.

tipped
A taste taint giving the coffee brew a cereal-like taste. Result of heat being applied too quickly in the roasting process, charring the tip of the bean.

tipping
Charring the end of the coffee bean during the roasting process, by applying an intense heat too quickly.

turpeny
An aromatic sensation created by a slightly volatile set of hydrocarbon compounds and nitrites found in coffee's aftertaste that produces either resinous sensations similar to turpentine or medicinal sensations similar to camphor.

twisty
A coffee showing differing negative characteristics in a single cup or from cup to cup. A coffee with unreliable characteristics.

unclean
Having off-flavor. Generally depends on the geographic origin of the beans and how they have been treated. A flavor slightly similar to fermenting but without the pungent, rotting taste.

undefinable flavor
A coffee with an "off" taste that can not be categorized.

vapid
An odor taint in the coffee brew marked by a loss of organic material that would normally be in a gaseous state in both the aroma and nose of the brew. Occurs during the staling process after the roasting or the holding process after brewing.

varietal distinction or character
If the coffee has characteristics that both set it off from other coffees, yet identify it as what it is, it has varietal distinction. In one sense, all of your three samples are distinctive, because they probably embody the best and most characteristic traits of the growing region from which they came. In another sense the Yemen Mocha and Sumatran could be seen as much more distinctive than the Mexican, simply because the Mexican embodies what for North Americans is a version of the normative coffee taste, whereas the other two coffees have characteristics that set them off from that norm. The rich, winey acidity of the Yemen Mocha immediately suggests that it is either a Yemen coffee or a good Ethiopian, for example; the heavy body and rich finish of the Sumatran identifies it as a good Indonesian coffee. It would be difficult to distinguish the Mexican coffee from a Peruvian, for example, or from any one of several other Latin American coffees.

variety
A qualitative description of the gases and vapors present in the fragrance, aroma, nose and aftertaste of coffee's bouquet, which create a complex pattern of sensations of the olfactory membranes.

watery
A relatively low level of oily material suspended in the coffee beverage. Result of slightly perceptible amounts of fats present in the beans.

weak
Coffee that lacks body but is not flat.

wild
A taste fault in the coffee beans characterized by extreme variation between sample cups. Usually marked by unpleasant sourness. Result of internal chemical changes in the green coffee beans or external contamination.

winey
A primary coffee taste sensation created as the sugars in the coffee combine with the acids to reduce the overall sourness. Characteristic found most often in unwashed arabica coffees grown at elevations above 4,000 feet, such as an unwashed Djimmah from Ethiopia. Winey coffees range from tangy to tart. Special and agreeable flavor acquired by certain mocha-type, freshly milled, or first crop coffees.

wishy-washy
Negative in all aspects but with no defective flavor.

woody
A taste fault giving the coffee beans a distinct, unpleasant wood-like character. Result of an almost complete loss of organic material in the green beans during storage. Makes coffee unsuitable for commercial purposes. Reminiscent of the odor of dry wood.

Thank you to Lucidcafe for relieving me the torture of typing this section from Kenneth's book!

Thank You

2008-09-02T10:28:00.000-07:00

Thank You!!!

Bill for always saying: "Good morning you wonderful human beings!"

Gene: for letting me borrow Skunkworks, I have started reading it and remain too busy to complete it at this time. I do typically finish a book once I start it but it can take years, simply put.

Debbie: for reminding me I'm a real person and that it's okay to be candid with some customers, sometimes! And Water guns to battle the Box Elders.

Vic: for Crucial Conversations and challenging me to know my products in ways many will never explore.

Coffee & Chess in Fountain Hills

2008-09-02T10:16:00.000-07:00

So I am Working with Adam from The Steakhouse at Desert Canyon in Fountain Hills to create a partnership of sorts with local businesses in Fountain Hills, AZ.

One thing he has committed to is providing a gift certificate for Chess & Coffee tournament winners! I'm still identifying the right day but if you have suggestions, please comment!

Connect with Mr. Coffee!

2008-08-25T20:48:00.000-07:00

Hello You Wonderful Human Beings!!!

I want you to know that I have over a decade in the coffee business and that I want your questions and ideas!!! Comments, Concerns, and more!

What I haven't thought of, you may have, so let's synergize! Know my work? Tell me what you think? Something to add to The Great Coffee Conversation? Leave a comment!

Contact Me!

callmemrcoffee@hotmail.com

Recommend me!

Starbucks Coffee

2008-08-25T20:28:00.001-07:00

Starbucks is slimming the selection of their core coffee lineup! I will have to taste more often and share with you wonderful human beings!